FRAMR.EYE can recognize various characteristics of people standing in front of the display – such as gender, age or mood. This add-on is a separate unit in combination with a camera that registers people in the immediate vicinity and analyzes the person opposite using artificial intelligence. This allows you to broadcast content tailored to your audience – this is incredibly handy for those users who want to display customized advertising.
For example, if a child is in front of the camera, the smart screen can display the toys that are currently popular in the relevant age group. With the help of this extension, people over 60 are made aware of suitable magazines or gardening tools.
Personalized advertising – of course without personal identification and storage of personal data, because all data is evaluated on the device and then deleted again immediately.